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Experiential Learning Curriculum : Business Intelligence Quotient
"The BIQ provided a great way to investigate a real company and analyze the real-world problems it faces today. Rather than randomly assigning us to companies, Denise Schubert and her staff did a great job of getting to know us early in the semester and assigned us to companies related to our interests and career objectives."
— Gregory Goodman, MBA '08
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Whether you enter the Eller MBA program with years of business experience or if you’re a scientist, teacher, accountant, or recent graduate with a bachelor’s degree, the Business Intelligence Quotient (BIQ) will give you an understanding of the macro view of a major enterprise.
A Working Knowledge of Your Industry
You build business intelligence by “becoming” the organization you want to work for, learning everything about its history, how it operates, and the challenges it faces today. Through a series of simulations and presentations, the BIQ will enhance your understanding of stock valuation, business strategy, crisis management and other corporate activities.
Leverage in an Interview Setting
You will represent your company in multiple classroom simulations, and by year's end will have prepared a CFO binder and delivered a 15-minute CEO presentation.
You can leverage your business intelligence as preparation for an interview with your chosen company or industry.
Some Examples
Recent BIQ projects have explored the operations of:
- Boeing
- BP
- Citigroup
- Eli Lily
- Genentech
- GlaxoSmithKline
- Google
- Marriott
- Microsoft
- Motorola
- Starbucks
- Time Warner
- Wells Fargo
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