Faculty Bio
Hope Jensen Schau
Assistant Professor
Department of Marketing
Hope Schau joined the Eller College of Management in August of 2005. She earned her Ph.D. from the University of California Irvine and her areas of expertise are collective consumption, collaborative value creation, technology and the marketplace, and the impact of new media on marketing communications and brand strategy.
She is the author of several articles published in prominent journals including the Journal of Marketing, the Journal of Consumer Research, the Journal of Retailing, and the Journal of Advertising.
She teaches Marketing 530: Management of Integrated Marketing Communications.
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